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Friday, June 15, 2012

4 Basics of Network Marketing Advertising Bible: How to Collect Leads, Offer Products, Establish Brand, and Solicit Sales

By Steven Suchar

Network marketing advertising costs money yes, but how else are you going to get a business network going, or promote a product without it? A lot of network marketing specialists fail to understand this at the start and miss many opportunities to make a significant income. Advertising is an investment and the method of advertising should be chosen sensibly and monitored for effectiveness continually. It is straightforward to lose a lot of money with ineffective advertising.

Just like any bricks and mortar business, network marketing advertising is essential to success, and on the web it is tricky to make the correct choice, knowing that there are countless millions of websites, uncountable billions of ads for products and, unless you have a product that is totally unique, lots of competition with more money than you.

First you must work out your financial position, appraise how much are you able to afford on a once per month basis, and then if your designated advertising brings success and increased profits, the budget can always be increased later on.

If you're new to network marketing and have a small budget, there are numerous ways of advertising for free on the web, some of these are absolutely useless and others may bring you fabulous results, when you find that a strategy you are using doesn't bring results, drop it and go on. Advertising in the wrong places may very well hurt your business.

These are the results you will be searching for from your network marketing advertising.

1. Collecting leads

2. Offering your product or service

3. Establishing your brand

4. Soliciting sales

The very best free advertising is of course word of mouth, so generating excitement about your service depends on you. Blogs, forums and social networking sites are fantastic places for gaining exposure for your company but though that method is free, it has got to be done rigorously and consistently.

Don't expect to go on Twitter and make one or two posts asserting your brand is the best, because you will be ignored. Neither should you post on Twitter every minute or two , you need to put up a following before even mentioning what you are offering. You would not do it at a cocktail party, so do not do it on social media sites, blogs or forums either. Just like a party where just about everyone seems to be a stranger to you, you should build relationships and trust before you try and pitch your product.

You can also have to depend on others to offer you referrals, and again, this comes thru social interaction, both offline and online. It's crucial you grow a relationship with that person first. Leads are valuable, and no one is going to reach in his pocket if he doesn't know anything about you.

Direct contact campaigns are pretty much old hat nowadays, but still work best if you're a local bricks and mortar service or business, then direct mail is extremely effective. What lots of home business owners don't understand though, is list building , plenty of information can be gathered from direct mailing, although it has a terribly poor response figure and is expensive.

Still, if you can get folks to return a card, or leave a mail address when they come into your shop, you can make a list and use that list for future e-mail marketing campaigns, and if you give folk an inducement to join up like offering a free drink with a pizza as an example, you will be astounded what number of people will give their e-mails and you can reward them with vouchers and specials in future campaigns.

However you start your network marketing advertising campaign it's best to understand the full idea of network marketing first. There's a lot of psychology in selling and if you don't know the basics of network marketing, maybe you like to find out more about it?

My Lead System PRO is one of the most well received marketing systems to come on the market lately. MLSP covers network marketing advertising and lead generation, and is written for new and struggling network marketing specialists and and is packed with information and helpful ideas.

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